Internet Marketing Meets the Movies
The Internet Marketing Movie Virus
Did you ever hear about a movie that was going to launch and you became really excited and started to look for information in the lead up to its release?
You read reviews, watched behind the scenes footage, the “making
of” style pre-releases and really got into the whole thing prior to its
release only to be really disappointed when you finally got to go watch!
It feels like Internet Marketing has been going down this road for some time now. Many of the major “stars” will have this massive pre-launch and big build up to their new product launch with all the “critics” talking about it (by this I mean JV Partners) and the hype builds, then tension builds the desire builds… Learning any marketing tricks yet?
The trouble with this method is that we are becoming more and more let down by the actual content of the product because there was so much pre-launch hype surrounding the content that once we get inside and actually see what is being delivered we get very let down.
There are some diamonds in the rough though and like the movies sometimes you will discover a title by accident that really lifts your spirits and restores your faith in the whole process.
The thin line that “Marketing” walks between hype and blatant lying is getter ever closer, and in some cases crossing over for sure.
How many eBooks, Videos, Courses, Seminars, Home Study Courses have you purchased that you have bothered to read, watch, study or implement that have actually had some major parts missing to the puzzle? Is this deliberate to get you to buy more, or is it genuinely because you cannot show someone everything inside one product?
Tell me what you really think!
