Back End Marketing - The Sales Funnel and You
By the way, if you have not yet read Part 2 of Back End Marketing, then click here now.
Here are a couple of “given statements for our Industry”
“Your business will only be as successful as the ability for you to make sales”
“Your ability to make sales will determine whether your business thrives or dies”
Therefore, you need to be able to gain new sales on a regular basis in order for your business to thrive as you would expect it to. In other words, you need a “sales funnel” or process to feed visitors and customers through your business in order to be able to provide consistent sales revune to your business.
Whilst it may sound all “money grabbing and greedy”, it is a simple principle to every basis.
Even companies like MacDonalds operate a sales funnel process. You may arrive at thier store by flyers, ads on TV, or some coupon you cut out of your local press.
Once you are at their store, you are filtered through their sales funnel process from the greeting and friendly smile to the eventual upsell of virtually every add on product in their stores. This is a simple funnel, and they generally do not send you follow up mail for more offers, but they will reach you through their massive branding and advertising campaigns.
Plus the will use ways to encourage you to come back as an existing customer, sometimes using loyalty rewards like buy 6 breakfasts and get the 7th free.
Essentially, as mentioned on the Pages 1-6 of the popular eBook “Back-end Secrets Revealed” there are three main ways or sales funnels to make money:
1) One way that will lose you money.
2) One way that will make you money.
3) One way that will make you a TON of money.
Obviously, you’ll likely want to take home Option #3 to be your sales funnel for your own business model. However, many businesses actually employ Option #1, even though it’s likely they do not want to destroy their businesses.
Yet, that is likely what they are unknowingly doing by using this sales funnel strategy.
What’s even more alarming is that Option #3 is actually as easy or even easier to implement than Option #1 in most businesses, yet many businesses either don’t realize or don’t think they can implement that type of sales funnel into their businesses.
Don’t fear the unknown and risk struggling like those businesses are; get “Back-end Secrets Revealed” and learn more about each of the three sales funnels above and how you can implement Option #3 into your business (and thereby, make much more money than you are likely making now!)
More in this series is coming soon, so be sure to look out for Part 4 soon on this
blog.
Leave a Reply