Anyone Can Work at Home

Back End Marketing Part 2 in the Series

In order to really succeed at online business (and even offline business, for that matter,)
you must be able to utilize all your resources which results in you being able to make sales.

This includes not just gaining new sales from new customers that you find, but also new sales
from customers who have ordered products/services from you before and have been very happy
with their purchases.

Surprisingly, many businesses don’t utilize this hidden resource they already have at thier
disposal, their opt-in lists that contain the names and personal information of satisfied
customers they have already dealt with.

This is a mistake because it is much harder to acquire new customers from external traffic
sources because they are unsure about the following elements regarding you and your business:

How trustworthy you are (New Customers do not know you from Adam.. So can you be trusted?)
How good your products/services are (If they do not have a personal recommendation, how good are you?)

Whether your prices really provide a bargain for them or provide the value they are expecting to receive Etc.

(Pricing is something of its own learning curve. Price too high and you can lose essential sales,
price too low, and people begin to worry about the quality you are offering to them)

This is why it often takes seven or more times of contacting a new prospect before they are willing
to make a purchase from you or your business.

While acquiring new prospects is always important and I am not saying for one moment that you do not do it, on the contrary, you need to set this as a goal thatyou should continue to work toward, but you should also utilize the satisfied customers you have already established a rapport and relationship with – it’s very likely they’ll be willing to purchase much faster and happily than a brand new prospect would.

Read Part 3 of Back End Marketing now on this blog, “The Sales Funnel and You”